Yi Liu joined the Wisconsin School of Business in August 2022 as an Assistant Professor in the Marketing Department.
Professor Liu’s main research interests lie in building theoretical models about technology (e.g., artificial intelligence) and online platforms to study their impact on customers and firms.
Professor Liu earned his B.S. in Information Management and Information Systems from Tsinghua University, and his Ph.D. in Marketing from the Wharton School, University of Pennsylvania.