Professor Kevin Chung

Kevin Chung is an assistant professor in Marketing at the Wisconsin School of Business. Chung earned his undergraduate degree in economics and engineering from the University of Pennsylvania and an MS in statistics from the University of Chicago before earning his Ph.D in marketing from the Tepper School of Business, Carnegie Mellon University.

Kevin’s research interests are primarily in endorsement marketing and behavioral biases in marketing. In endorsement marketing, he has studied Tiger Woods’ effect on consumers and product sales. In behavioral biases in marketing, his work has documented behavioral biases in rebate programs that firms can incorporate to enhance consumer welfare. Using both primary and secondary data, he relies on economic/psychology theories and employs econometric/statistics methods to provide insights on how customers and managers make decisions.

Kevin has taught Marketing Research both at the Undergraduate and Graduate level. He immensely enjoys teaching at Wisconsin School of Business primarily because students are motivated, intelligent and good natured.

In his spare time, he enjoys playing soccer, basketball and golf.